design inspired from both sides of the stay
Boheme Beach was organically grown from a vacation rental office in Folly Beach, South Carolina. I had just moved from Alabama, walked in without an appointment, introduced myself, and was told they'd be in touch. I was about forty-five seconds down the road when they called me back.
That pretty much set the tone for everything that followed.
What started as a property management role quickly turned into doing…it all. Working for a small, locally owned company meant being involved in every part of the business, from guest experience and homeowner relations to revenue management, accounting, and operations. Being that close to every moving piece gave me something I didn’t even realize I was building at the time: a real understanding of what makes a vacation rental work. What guests want when they book. What they write about in reviews. What separates a property that commands top-tier pricing from one that can never break through its own ceiling.
Design entered the picture as a creative outlet and a way to help my clients' properties compete, but it didn't stay an outlet for long. The more design work that I completed, the more I understood that the two sides of my experience weren't separate at all. A well-designed space isn’t just beautiful, it performs. It drives bookings, earns better reviews, and supports a higher ADR.
From there, Boheme Beach was born.
I bring a grounded, detail-driven approach to every project. My work is shaped by both a strong design perspective and years of hands-on experience inside the vacation rental industry. I care about the details because they matter, and because I understand that it’s felt when they are overlooked.
The goal isn’t just to make something look good, it’s to make it work. After years spent inside the vacation rental industry, that perspective never turns off. Every decision gets filtered through two questions: does it look intentional, and will it actually hold up to real guests. Both have to be true.
Boheme Beach was built on the idea that vacation rentals can be both beautiful and high-performing. Not generic, not formulaic, and not designed just to photograph well.
Every decision is made with intention, not just for how it looks, but for how it lives, how it holds up, and how it performs over time. Design is the creative layer, Knowing exactly why each choice matters is what makes it work.
